“Film, Tequila & Tito’s: Georgetown Goes Hollywood and Austin Goes Global”

"What happens when a small-town film festival starts drawing national attention—and a local tequila brand partners with a global giant?" In this vibrant episode of The JB and Sandy Show, the spotlight shines on two of Austin’s favorite things: film and tequila. First up, Sandy and JB welcome Ray Perez, president of GTX Film, to talk about the Georgetown Film Festival—a one-day, all-access celebration of indie cinema happening this weekend. With over 20 filmmakers attending, free food and drinks, and a come-and-go format, it’s shaping up to be the town’s biggest cultural event of the year. Ray shares how the festival is growing thanks to local business support and a rising wave of Texas filmmaking momentum. “This could be our biggest year yet,” he says, noting the buzz from out-of-state filmmakers and the intimacy that makes Georgetown’s event unique. Then, the conversation shifts from film to flavor as the guys break down a major local business move: Tito’s Vodka is partnering with Lalo Tequila, one of Austin’s rising spirits brands. Sandy calls it “an instant overnight success,” and the crew dives into the history of Tito’s, the Austin alcohol boom, and why everyone in town seems to have their own tequila label now.🧠 Guest & Topic HighlightsRay Perez: President of GTX Film and organizer of the Georgetown Film Festival.Georgetown Film Festival: One-day event with screenings, Q&As, and a wrap party.Lalo Tequila: Austin-based tequila brand now backed by Tito’s Vodka.Tito’s Vodka: From local legend to global powerhouse.💬 Memorable Quotes“It was footloose when I was growing up there. And now look at it.” – JB“This could be our biggest year yet.” – Ray Perez“Lalo is now an instant overnight success if Tito’s is involved.” – Sandy“We are officially the only people left without our own tequila brand.” – JB📢 Call to Action Love what you’re hearing? Subscribe to The JB and Sandy Show on your favorite podcast app, leave a review, and share this episode with your film-loving or tequila-sipping friends. Don’t forget to follow us on Instagram and TikTok @JBSandyATX for more behind-the-scenes fun.