Financial Consequences

Many people have commented to me recently that one of the powerful messages I deliver, is the reality that every financial decision is driven by a life issue and every life decision has a financial consequence. In essence, life and financial decisions are totally integrated. Therefore, when doing financial planning it is absolutely vital that you understand what drives your financial decisions. To me, the primary driver is your financial personality, or what we call your Financial DNA. Your financial personality is in essence your natural born behavior shaped by your environment, experiences and education. Or we can break it down into behaviors, passions, values, beliefs, purpose and knowledge. All of these factors make up who you are and in their own way fundamentally drive your life decisions and consequently your financial decisions.