Financial Inclusion in India

The government of India is attempting to deliver financial services to all its citizens for three main reasons, states Shabori Das, research analyst at Euromonitor. First, to maintain its current growth rate India wants more citizens to be able to have a bank account, take out loans and send money easily. Second, these services will help close the gap between the rich and poor and the rural and urban. Third, the Indian government hopes to change the mindset of the rural population that still use cash for almost all transactions. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.