Financial Services, Affiliate Strategies. Critical factors for success.

In episode nine, host Kerry Curran speaks with Todd Crawford, co-founder of Impact.com, discussing affiliate marketing in the financial services sector. They explore the foundation and evolution of Impact.com, the growing significance of affiliate strategies for financial firms, and consumer behavior in the financial services decision-making process. The conversation emphasizes the challenges and complexities of affiliate marketing in the regulated financial industry and provides insights into navigating compliance issues. It underscores the need for third-party perspectives to help financial companies harness the power of affiliate marketing effectively.