Financial Services Marketing - Reimagining the Branch Experience, Chat Bots and Banking Advice from Rappers!

On this episode of The Marketing Show we take a look into the retail and commercial banking sector to uncover the key principles that marketers must consider to drive brand and business growth. These principles include the importance of the physical bank branch, driving customer satisfaction, direct marketing, the prevalence of chat bots and the use of influencers to educate consumers. We also dissect a case study from Bankwest to uncover how they managed to thrive as a challenger brand to the Big 4 and win market share pre and post the global financial crisis. As always, we are excited to have you along for our learning journey. If you like this episode of the podcast, please leave us a 5 star rating and review on Apple Podcasts.  You can also follow us on LinkedIn, Facebook and Instagram. Just search "The Marketing Show".