Find out what students really want from their PBSA booking journey - with special guest Mariel Rubinstein from theEword

This week, Dan Smith and Deenie Lee are joined by a special co-host Mariel Rubinstein from theEword who brings insights from its latest report, looking into the digital journey students take when researching PBSA.We cover: - The latest trends in digital marketing.- How to define and effectively target your audience.- The importance of tracking performance and conversions to nurture long-term engagement.- The balance between brand awareness and sales conversion – is there enough time and budget for both?- The role of social media, flexible lease lengths, and amenities in shaping student choices.Download theEword report hereWe are excited to announce a new sponsor for this season, theEword - true experts in digital marketing specifically for the property sector.We are also delighted that MyStudentHalls are continuing to sponsor the podcast, Mystudenthalls.com - Find your ideal student accommodation across the UK. Each week, Sarah Canning, Deenie Lee of The Property Marketing Strategists and Daniel Smith of Student Housing Consultancy will be delving into a wide variety of subjects and asking the questions that aren't often asked. This podcast is for anyone who works in Student Accommodation, BTR, Co-living, Operational Real Estate or Shared Living.Disclaimer: The views and opinions expressed in this podcast are the personal views of the individual hosts.