Find Your Fans

Build it and they will come? It’s not so simple. Hosts Diana Ransom and Christine Lagorio-Chafkin spoke with founders who took two totally different approaches to a core business concept: finding product-market fit. They spoke with Michelle Cordeiro Grant, founder of the sugar-free energy drink Gorgie, and Brittany and Steven Yeng, founders of the peanut butter liquor brand Skrewball whiskey, about how they identified their markets, strategies they used to get their items on shelves, and how they applied consumer feedback to adjust what they were selling. Learn more: Michelle Cordeiro Grant’s website Gorgie Skrewball Whiskey Inc. podcasts Episode recap and full transcript