Find Your People Online: How to Leverage Experimental Marketing, With Dr. Annie Cole episode artwork

EPISODE · Jun 17, 2025 · 27 MIN

Find Your People Online: How to Leverage Experimental Marketing, With Dr. Annie Cole

from The Influencer's Edge Podcast with Speaker Paul Ross

Feeling overwhelmed by all the online marketing options out there? You’re not alone — and this episode is here to help. Dr. Annie Cole joins us to break down experimental marketing and how testing over 14 different strategies helped her clients find what truly works. Learn how to choose a handful of tactics to test, analyze the results, and confidently double down on what brings in the most leads — without wasting time or money. If you’re ready to find your people online and grow your business with intention, this one’s for you. Tune in to hear Dr. Cole’s answers to questions such as: What is experimental marketing and how can entrepreneurs use it in their business? You mention that there are 14 different marketing strategies to test out. Can you share those 14 with us? Why is it important to not just test, but also measure outcomes while testing a new marketing strategy? What else should entrepreneurs keep in mind if they’re ready to try out a new marketing strategy? And much, much more! @media only screen and (max-width:1024px) {.fusion-title.fusion-title-51{margin-top:30px!important; margin-right:!important;margin-bottom:30px!important;margin-left:!important;}}Invitation From Our GuestTry out the 6-month How to Get Clients (HTGC) program for FREE for 7 days at https://money-essentials.systeme.io/htgc-program @media only screen and (max-width:1024px) {.fusion-title.fusion-title-52{margin-top:30px!important; margin-right:!important;margin-bottom:30px!important;margin-left:!important;}}Connect With Our GuestWebsite: https://www.money-essentials.com/ Social Media Instagram .fusion-body .fusion-builder-column-36{width:100% !important;margin-top : 0px;margin-bottom : 70px;}.fusion-builder-column-36 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-36{width:100% !important;order : 0;}.fusion-builder-column-36 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-36{width:100% !important;order : 0;}.fusion-builder-column-36 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}.fusion-body .fusion-flex-container.fusion-builder-row-37{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}The post Find Your People Online: How to Leverage Experimental Marketing, With Dr. Annie Cole first appeared on The Influencer's Edge Podcast with Speaker Paul Ross.

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Find Your People Online: How to Leverage Experimental Marketing, With Dr. Annie Cole

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