Find Your Target Audience & Master Niche Marketing w/ Blake Williams - Hyperdrive Minds Podcast 25

Blake Williams is Founder/CEO of Demandi.co, a content creation platform that helps B2B SaaS companies launch decentralized creator programs that drive targeted audience growth and brand activation, turning networks into content engines to fuel scalable revenue outcomes without losing your sh*t! The platform accelerates network powered content generation at scale whether its a founder and 4 other people collaborating or a herd of 450 micro-influencers, we help curate the content around the key scenarios your audiences face again and again so you become known for the POV's that align with your values and the work you do! Blake is a serial entrepreneur, investor, advisor, and industry expert in ABM and partner programs. Through ecosystem led growth, he helps growth teams, marketers, and partner teams build, launch, and scale micro-influencer programs fast.GUEST: LinkedIn: https://www.linkedin.com/in/ecosystem-led-growth-marketing/TRY DEMANDI:Website: https://demandi.co/play-bigger/checkout/?via=blake-williams$100 Coupon Code: CZU92IHZHOST: Blake Williams - Founder / Headhunter at Hyperdrive RecruitingResume Writer at HR ApprovedLinktree: https://linktr.ee/blakewilliamshqHEY JOB SEEKERS!Avoid the Resume Black Hole & Double Your Interviews with HR ApprovedWebsite: https://HRapproved.comFind Your Next Job / Find Your Next Hire with Hyperdrive RecruitingWebsite: https://hyperdriverecruiting.comTIMESTAMPS:00:00 - Introduction & How We Connected07:46 - Early Career at Business Evolution13:48 - The Shift to Account-Based Marketing17:01 - Blake's Start-up Portfolio20:38 - Building Demandi.co and Personal Branding26:23 - Leveraging LinkedIn to Your Advantage27:35 - Defining Your Niche and Target Market31:50 - Niche versus Specialization33:57 - Understanding Customer Personas35:18 - The Power of Video and Authentic Engagement37:33 - Understanding Ecosystem Led Growth41:57 - Should You Be Running Ads & Boosting Content43:03 - Demandi.co for HR and Talent Acquisition Teams44:15 - Future of AI in Marketing & Content Creation46:59 - Navigating Job Seeking with AI & Content51:20 - Pivoting from Podcasting to Partnertalk.com53:14 - Blake's Podcasting & Content Challenges57:59 - How Frequently To Repost Content1:00:56 - Process for Creating Funny Skits1:06:45 - Special offer for Demandi.coHyperdrive Minds Podcast is available on YouTube, Spotify, Rumble, Odysee, Apple Podcast, Pandora, Amazon Music, Samsung Podcast, Podcast Index, Podcast Addict, iHeartRadio, Listener Notes, Deezer, and RSS dot com. Clips are posted to YouTube, TikTok, Instagram/Facebook, LinkedIn and X.Podcast Website: https://rss.com/podcasts/hyperdrive-minds