Find Your Tilt Before AI Makes You Invisible

Check out the Program Execution System Toolkit:https://implementgpts.com/pestoolkit===============AI is making average information easier to create than ever. But according to Joe Pulizzi, that makes one thing even more valuable: a clear, human point of view.In this episode, I sat down with Joe Pulizzi to talk about why the old career and success playbook is breaking down, what it means to “find your tilt,” and why creators, experts, and entrepreneurs need to become recognizable for a specific idea, audience, and point of view.Joe explains why building an audience should come before building a product, why most creators fail by trying to be everywhere at once, and how owned distribution — like email, communities, and direct relationships — creates leverage that rented platforms cannot. He also shares why human content will become scarcer in an AI-saturated world, how to discover your differentiation, and why the people willing to do the work consistently will have the advantage.This conversation is for experts, creators, coaches, consultants, and entrepreneurs who want to build trust, create useful content, and develop an audience around work that actually matters.===============Joe’s Links:- Website: https://www.joepulizzi.com/- LinkedIn: https://www.linkedin.com/in/joepulizzi- Facebook: https://www.facebook.com/JoePulizziAuthor- X: https://x.com/JoePulizzi- YT Channel: https://www.youtube.com/@JoePulizziBurn the Playbook:https://www.joepulizzi.com/books/burn-the-playbook/===============- My LinkedIn: https://www.linkedin.com/in/ian-gatzke/- Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting===============Highlights:00:00 Opening00:17 Broken playbook01:44 Purpose and security05:35 Weird situations08:24 Failure as feedback11:37 Audience first13:21 Find your tilt18:58 Create consistently22:42 Know your audience26:49 Owned audience27:46 Human content scarcity30:25 Beyond information31:24 Diversify later36:15 Community after audience37:44 Give value first39:42 Burn the Playbook40:40 Throw deep