Find Your Unfair Advantage

An unfair disadvantage is behind every single business or career success story. In this episode, I’ll show you why it’s important to identify your own Unfair Advantages and how to apply them to your business or career. You’ll need more than hard work and determination, and I’ll explore the importance of money, intelligence, insight, location, education, expertise, status and luck in your success journey. I’ll show you how you can apply your Unfair Advantages and how to create, demonstrate and communicate them in a way that’s relevant and appropriate. Together we will think about 12 different types of Unfair Advantage: Your ideas How you do business What you know Your network and connections Brand equity, recall and reputation The right “expert” endorsements Your brilliant team Personal authority and “thought-leadership” Community Existing customers First mover advantage Intellectual property I’ll give you some questions and thought-provokers, so that you can think along with me, and develop your own Unfair Advantages statement. You might like to access the free resources here on my website: https://www.bigbangpartnership.co.uk/resources/ If you’d like to get in touch to book me for a live virtual session in your business, just comment below or contact me https://www.bigbangpartnership.co.uk using the contact us section.