EPISODE · Nov 28, 2016 · 25 MIN
Finding an Agency
from Resource Centre · host BFM Media
Marketers such as Unilever, GE and Ford are recognised for maintaining relationships of over 70 years with their agencies. However, are these long-lasting relationships still relevant in the ever-changing landscape? 4As and R3 Worldwide recently launched a free guidebook called “Finding an Agency” to share best practices to maintain client-agency relationship.See omnystudio.com/listener for privacy information.
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Finding an Agency
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