Finding Balance Between Sync Exec and Creative Artist | HOMIE Ep. 11 w/ Heather Cook

Heather Cook isn’t just pitching songs for sync—she’s creating them. As the founder of Freedom Music Group, she’s actively building a thriving sync licensing company, representing an impressive roster of talent, while continuing to craft her own music and collaborate with the artists she represents. Heather’s dual role as both a creative and a business leader gives her a rare perspective that’s helpful for anyone navigating the modern music industry. 🔑 Key Takeaways From Learning the Ropes to Starting Her Own Thing: Heather shares how she started with peermusic and ended up deciding to strike out on her own with Freedom Music Group. Creating While Representing: Learn how Heather balances her artistry with the demands of running a company, offering insights for anyone juggling multiple roles in the industry. Breaking Into Sync: Clear and thoughtful strategies for pitching music and landing placements in film, TV, and ads, from one of the industry’s top professionals. Empowering Artists: Heather dives into the importance of mentorship, community, and building pathways for artists to thrive creatively and financially. 🌟 This episode is packed with unique insights for artists, producers, and music entrepreneurs looking to thrive in an ever-evolving industry. Whether you’re pitching your first sync placement or exploring new ways to collaborate, Heather’s wisdom is invaluable. 🎧 BONUS: At the end of this episode you get a sneak peek at a super swaggy UNRELEASED song that Heather recently wrote with the incredible artist Tabitha Meeks!   🔔 Subscribe on YouTube and at homie.show for more episodes featuring top music industry innovators. 📩 Join the weekly newsletter at homie.news for exclusive strategies to elevate your music career. 🏡 Become a HOME Member at homeformusic.org and connect with a like-minded community of creators and professionals. 🎶 Hear more of Heather's catalog and learn more about her company at freedommusicgroup.co