Finding Direction: Advice for developing a marketing program for crossbred calves

Season 7 || Episode 06 Uncover the secrets of finding direction and creating a solid marketing program for your operations in this podcast episode with Fred Otley and the Red Angus Association of America. Fred shares his family's journey to build their reputation and doesn't hold back on sharing what worked and what didn't work during this process. In this episode, you will be able to: Discover how to implement cattle breeding programs for enhanced adaptability, ensuring your herd thrives in various environmental conditions. Explore the benefits of incorporating Red Angus genetics into your breeding program for improved performance and market desirability. Learn effective strategies for maximizing labor efficiency during calving season, saving time and resources for your operation. Uncover innovative marketing programs to add significant value to your calves and increase your overall profitability. Gain insights into building trust and receiving support from industry associations, empowering your business and networking opportunities. My special guests are Fred Otley and Rachael Oliver Fred Otley and Rachael Oliver are the distinguished guests for this episode, each bringing a wealth of experience and expertise in the field of cattle production. As the president of his family corporation, Fred Otley oversees a long-standing cattle operation rooted in the industry since 1886. Specializing in raising Sim Angus commercial cattle and implementing crossbreeding programs, Fred's insights into effective cattle management are invaluable. Rachael Oliver, a commercial marketing specialist with the Red Angus Association, contributes her extensive knowledge and hands-on experience in assisting producers with successful calf marketing strategies. With three years of dedicated service at Red Angus, covering regions across Montana, North Dakota, South Dakota, and the West Coast, Rachael's expertise promises to provide valuable industry insights. Their combined wealth of knowledge ensures a comprehensive discussion on marketing programs to enhance cattle value. The key moments in this episode are: 00:00:02 - Introduction to the Podcast 00:01:22 - Role of Red Angus Association 00:04:18 - Multi-Generational Family Ranch 00:10:13 - Transition to Red Angus Genetics 00:17:41 - Marketing Program and Industry Trends 00:20:19 - Adding Value to Cattle Marketing Programs 00:21:36 - Understanding the Allied Access Program 00:25:13 - Benefits of the Allied Access Program 00:27:15 - Building Trust with Buyers 00:34:38 - Future of the Beef Industry Resources: https://redangus.org/ Full Show Notes: https://www.casualcattleconversations.com/casual-cattle-conversations-podcast-shownotes  Free Weekly Resources: https://www.casualcattleconversations.com/ranching-resources  • The easiest way to create a new revenue stream for your ranch is with LandTrust. Learn more here! www.landtrust.com/a/cattleconvos  Take Your Ranch to the Next Level Once a month Shaye hosts Q&A calls between cattle producers and beef industry leaders to help ranchers find answers to their questions and improve their bottom lines. The best part is you get expert insight from the comfort of your own ranch and get to ask any question you want relating to the topic! Learn More About RancherMinds: https://www.casualcattleconversations.com/ranchermind-events  Connect with me on Social Media Facebook - https://www.facebook.com/cattleconvos Instagram - https://www.instagram.com/cattleconvos/ Podcast Coaching Do you have an existing podcast or want to start a new one but don't know where to start? Connect with Shaye and she will lay out everything you need to know to get you started on the right foot. Find podcast resources and coaching opportunities here! https://www.casualcattleconversations.com/podcast-coaching