Finding Reverie: An Entrepreneur's Journey with Natasha Walstra, Founder of NearPoint Strategies

Most people think success in sales is about volume. More calls. More meetings. More noise.But for Natasha Walstra, founder of NearPoint Strategies, it started differently.As a self-proclaimed introvert, her first role required 100+ cold calls a day - measured purely by how many appointments she could book. And while others chased numbers, Natasha leaned into something that felt more natural: relationships.She booked fewer meetings, but the ones she booked actually showed up.That was her first signal: her way worked.A mentor saw it too, and doubled down on her approach. Long before LinkedIn was what it is today, Natasha was building genuine connections first, then turning them into conversations. That belief—and what she calls “borrowed confidence” from her mentor changed everything.Her business?It started at 3 am after someone asked for help with LinkedIn strategy. And like many entrepreneurial journeys, it wasn’t linear.After the premature birth of her son and a battle with postpartum depression, everything paused. It was her husband - and later a coach -who reminded her: you built this once, you can build it again.And she did.✨ Her biggest lessons:– Success comes from doing the right things consistently– Focus on productive activity, not just busy work– Be authentically you - every comment, every post is a “trust deposit”Because the real growth strategy? It’s not louder. It’s more human.🎧 Tune in to this episode of Finding Reverie: An Entrepreneur’s Podcast to hear how Natasha built a business rooted in relationships and resilience.