Finding the Essence: The Art of TV Promos with Becky Wilson and Patrick Hamilton

Becky Wilson and Patrick Hamilton, the brains behind the "We Write Good" creative content shop, write promos and taglines for some of the biggest shows on television, such as “Abbot Elementary,” “Jeopardy!,” and “Dancing with the Stars.” Here, they talk about their wild ride from Universal Studios tour guides to marriage to running their own creative shop. They also explain their creative approach to writing TV and film promos and taglines. Key Takeaways:- Becky and Patrick’s journey from Universal Studios tour guides to founders of a creative shop- Finding the "essence" of a TV program- How to write in other people's voices- The lack of female POV in the entertainment industryEpisode Timeline:2:00 How Becky and Patrick met3:00 How Becky discovered her talent in copywriting at an ad agency6:30 The birth of We Write Good7:30 Tod and Becky's similar early career8:30 What are the elements that make a TV promo work?10:30 Distilling the "core" of the show into one line12:45 Dealing with feedback from clients14:10 The difficulty writing promos for "House"17:10 What's the hardest type of show to write a promo for?19:00 Becky's ability to pick up "character" and "cadence"23:00 Becky's Baby TV storyThis episode’s guest:• Becky Wilson and Patrick Hamilton of We Write Good• We Write Good's Website, Kill By Kill PodcastSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•             Join the conversation by leaving a comment!•             Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.