218: Finding the Frequency and Dialing In On Our Consumers with David Meltzer and Steve Koenig

 David Meltzer - Co-Founder of Sports 1 Marketing, Author, Speaker and Entrepreneur joins Alan as they talk about how they are usually together right now in Las Vegas for CES. David says his show Elevator Pitch, which is going on it's 6th Season, can teach you the critical skill of how to properly pitch something.  He says we all need to figure out what our frequency is for people who like our business or product and then to zero in on it. Consistency is one of the most important things in business and happiness. Alan continues his day with Steve Koenig - VP of research at the Consumer Technology Association (CES). Steve talks about how CES had to pivot and do a digital show this year and partnering with Microsoft to make the event happen. They talk about how important technology is for businesses now, to promote and to introduce new products.  You can’t expect the customer to come to you, that you need to go to them and engage them where they are, Steve chimes that CES is a great place to get caught up on all of the latest technology trends that can help grow your business.  5G soon to be in your neck of the woods and how CES is a great way for new businesses to get noticed. [00:00:00] Elevator Pitch, with David Meltzer [00:05:44] Finding the Right Frequency [00:11:30] Happiness is Being Consistent [00:18:20] Going Digital with Microsoft says Steve Koenig [00:25:48] Engage, Don't Expect! [00:33:22] Move Over, Here Comes 5G