Finding the Right Fit with a Wholesaler

The conversation focuses on finding distributors for brands and the importance of setting the foundations for success. It emphasizes the need to communicate the value of the brand to attract and engage distributors. The discussion also touches on the significance of having a solid push and pull strategy, knowing the target audience and ideal accounts, understanding the competition, and having a plan to execute the brand. The conversation highlights the importance of finding the right fit with a wholesaler and the value of craft wholesalers who actively sell their products. Overall, the key takeaway is to have a well-prepared plan and know your brand's value proposition before approaching distributors.