Finding the Right Influencers and Growing Your Organic Reach with Kaitlin Rodriguez

In This Episode…On this week’s PR 360, we talk with Kaitlin Rodriguez - an expert in influencer marketing. We talk about influencer marketing, organic reach, paid reach, social audio, and more! Show Notes·      [01:09] Are you a coffee or tea drinker?·      [01:20] Any favorite coffee or tea brands?·      [01:43] Can you summarize your expertise?·      [02:16] What should PR pros know about organic reach in 2022?·      [02:58] Are there any tips or advice for using organic reach with paid reach?·      [03:46] When talking about collaboration is that with influencers or your team?·      [04:58] How do you not keep yourself from being siloed?·      [06:28] Can working with influencers help your organic and paid reach?·      [07:11] Could you use employee influencers for organic reach?·      [08:31] What has changed in influencer marketing?·      [11:20] How do you find the right influencer?·      [12:43] How do you start the collaboration process?·      [14:12] How do you define a good influencer campaign?·      [15:18] What is the future of influencer marketing?·      [16:18] Is social audio going to be apart of organic reach?·      [18:07] Would this be based on your industry, too?·      [19:43] Fun question: If you were not a PR pro, what profession would you be in instead?·      [20:04] Favorite thing to bake?·      [20:46] Final thoughtsPeople and Companies, We Mentioned in the Show·     Kaitlin Rodriguez was our guest today.Episode Length: 21:58Thanks so much for tuning in. Join us again next week for another episode!Download Options·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·      If you enjoyed this episode, leave us a review!Contact Us!●     If you want to get involved, leave us a comment!●     Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.