Finding The Right Pivot With A Puck That Glows

Innovation can come from common experiences when you have the right creative minds and entrepreneurial drive to make solutions a reality. Picture this. It’s after dinner on a clear winter night in Canada and you head out with your friends to the pond to try and get in a quick game before you lose the light. No matter how careful you try to be seeing that black round piece of rubber never gets any easier and eventually you either lose all your pucks in snowbanks or it’s just too dark to see. That problem every young hockey player can relate to is what pushed Derek Chaisson and his friend Rick Richard to create Night Puck. In today’s episode we hear not just about that first product, but the journey the company has been on to find the right market, optimize the right product offering and securing the funding needed to make their vision a reality. Learn more about your ad choices. Visit megaphone.fm/adchoices