Finding the right problem for new technology

Season 07 of Startup Passport by Frontwalker continues with Episode 08 – Maarten Tobias, Co-founder and CEO of Luxene. A serial entrepreneur with three startups and multiple successful exits, Maarten is now focused on transforming road safety through innovative road-marking technology. In this episode, he shares how Luxene identified a critical visibility challenge on roads during adverse weather conditions and applied existing technology to create a practical solution that improves driver safety when it's needed most. Maarten also discusses the journey from technology discovery to product development, the importance of validating innovation through real-world pilots, and the lessons he's carried forward from building previous startups. He explains why surrounding yourself with the right people is essential, how experience and strong networks accelerate growth, and what it takes to take a deep-tech solution from pilot projects to international markets. This new season brings conversations with founders, innovators, investors and ecosystem leaders shaping the future of entrepreneurship, in partnership with Erasmus Enterprise and the NL Startup Competition. These conversations are powerful, inspiring, and game-changing, and we can't wait for you to hear them. Stay tuned! New episodes dropping soon!