Finding Truth - Advertising Episode 3
from Some Context Please Hosted by Foundry
In this episode Matt asks our guests how they find and clarify research in relation to clients markets and competitors. He also discusses how companies are able to find their irrefutable truth and then balance that with persuasion techniques in order to successfully advertise. People featured in this episode: Matt Leach: Education Lead - @leachworth Kat Topp: Freelance Conceptual Copywriter - cargocollective.com/redkatcreative/ Paul Sharp: Creative Director at VCCP - linkedin.com/in/paul-sharp-43b9b213/ Some Context Please is produced by Foundry and Executive produced by Matt Leach. If you want to get in touch with the show, you can find Matt on Twitter @Leachworth or find Foundry on Instagram @myfoundrylife. Foundry is an Australian creative school designed to bridge the gap between education and industry, we work with leading professionals from all creative disciplines to design courses that help you find your passion and turn it into your career. This podcast was created for and makes up part of Foundry's course curriculum. To dive deeper into any of the topics covered on this episode you can enrol in one of Foundry's upcoming course intakes. To find out more visit foundry.com.au
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