Finding WHO You Are as a Business Owner ft. Dr. NaTasha Jordan

If everyone in your life woke up tomorrow with amnesia, how would you introduce yourself?If you were forced to strip away the titles, "Health Coach," "Founder," "Mother," "Wife", who would be left? In this episode, Valerie sits down with Industrial-Organizational Psychologist Dr. NaTasha Jordan to dismantle the deep-seated identity traps that keep high-achieving coaches stuck, underpaid, and overwhelmed.We dive deep into the psychology of pricing, exploring why so many talented wellness professionals struggle to charge high-ticket rates despite their expertise. Dr. NaTasha reframes "Imposter Syndrome" not as a character defect, but simply as a gap between your confidence and your skill set, and she reveals exactly how to close it.Whether you are a new coach afraid to ask for the sale, or a 7-figure founder hitting an "autopilot" bottleneck and feeling resentful of your own business, this conversation will force you to rethink how you lead.In this episode, we cover:The "Amnesia Test": A powerful framework to define your core identity separate from your business roles.Pricing Psychology: Why you feel guilty charging for your services and how to build the conviction to raise your rates.The Imposter Syndrome Reframe: Why you don’t need to be "perfect" to get clients life-changing results, you just need to be 10% ahead.Client Red Flags: How to identify an "uncoachable" client early and the courage to fire them.The 7-Figure Bottleneck: Why running on "autopilot" creates resentment and how to audit your business for true alignment.CHAPTERS: 00:00 Intro 00:43 Meet Industrial-Organizational Psychologist Dr. NaTasha Jordan 06:20 The "Amnesia Test": Who Are You Without Your Titles? 13:16 How to Charge What You Are Worth (Stop Undercharging) 18:42 Overcoming Imposter Syndrome: You Are Not a Fraud 24:47 Abundance Mindset: How to Stop Competing with Other Coaches 29:08 Red Flags: When to Fire a Coaching Client 35:45 From Solopreneur to CEO: Breaking the "Autopilot" Trap41:27 The Courage to Pivot Your Business Model 46:34 OutroResources Mentioned:The Wellness Vault: Juggling meal plans, guides, and social content? Wellness Vault is your all-in-one solution. Get customizable meal plans, client-ready guides, and social media graphics you can brand as your own.          Start your 7-day free trial: https://wellnessvault.com/My Automation Secret: Still manually answering the same DMs every day? I use ManyChat to save hours and focus on real coaching.Try ManyChat: manychat.partnerlinks.io/rdusc38lput5-wki14Connect with Dr. NaTasha Jordan:Dr. NaTasha is an Industrial Organizational Psychologist who helps high-achievers in rigid systems reclaim their personal sovereignty.Website: https://stan.store/drnatashaInstagram: https://www.instagram.com/drnatasha.j/LinkedIn: https://www.linkedin.com/in/drnatashaj/TikTok: https://www.tiktok.com/@theiopsychologistConnect with Valerie:Instagram: https://www.instagram.com/v.feghali/Website: https://wellnessvault.com/Support the Show:If you loved this episode, please leave a 5-star review on Apple Podcasts or Spotify! Your feedback helps us reach more coaches and continue to provide value for your business.