Finding Your Audience Without Losing Your Voice

In this episode of The Perceptive Photographer (number 594), I return back to dig a little deeper into one of the most common pieces of creative advice: know your audience. Your audience is not your starting point. Your audience is the people who see themselves in the work you made that began with your act of seeing and sharing something more universal than just here is a picture of a thing. The more clearly you understand what you’re exploring through photography, the easier it becomes for the right audience to find and value your work. Finding your audience is about expressing what really matters to you with enough clarity, honesty, sincerity and , lets me honest here, craftsmanship that others recognize something of themselves in your work. The next time you pick up your camera, instead of asking, ‘Will anyone like this photograph?’ ask, ‘What question am I trying to answer?’ You may discover that the audience you’re looking for has been waiting for someone willing to ask that same question.