Finding Your Chocolate And Peanut Butter

An approach to problem-solving that involves the human perspective in all steps of the process, human-centered innovation is steadily gaining traction in the work environment. But how do you achieve it? Lisa Marceau and Kristine Merz both agree it’s through research and design. Picking up from the last episode’s discussion about the importance of research, Lisa and Kristine turn their conversation to their definition of research and dig into the concept a little more deeply. They also tackle the importance of design as part of the research process and how combining research and design lets you innovate in more impactful ways than you've ever imagined.For more information about JKAM Investments, visit jkaminvestments.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.