Finding Your Ideal Customer Profile - with Keap's Clate Mask

Episode 73 of the How to Win podcast with Peep Laja podcast, hosted by Peep Laja, titled "Finding Your Ideal Customer Profile - with Keap's Clate Mask" was published on December 18, 2023 and runs 23 minutes.

December 18, 2023 ·23m · How to Win podcast with Peep Laja

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Summary

This week on How To Win: Clate Mask of Keap, marketing automation and CRM platform for small businesses. You'll hear how Keap found the right customers, why they combined software with services, and how Keap evolved its marketing over time.Key Points:01:15 Building the initial product based on own business needs03:00 Pivoting to serve small businesses dealing with chaos04:30 Evolving from just marketing automation to full business automation07:15 Renaming the company to reflect simplicity and ease of use09:45 Sticking to core small business customers amid pressure13:00 Combining software, services, and strategy for customer success22:30 Embracing partners and gradual upmarket moves for growthMentioned:Clate Mask's LinkedinClate Mask's XKeapMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL

Episode Description

This week on How To Win: Clate Mask of Keap, marketing automation and CRM platform for small businesses. You'll hear how Keap found the right customers, why they combined software with services, and how Keap evolved its marketing over time.

Key Points:

01:15 Building the initial product based on own business needs
03:00 Pivoting to serve small businesses dealing with chaos
04:30 Evolving from just marketing automation to full business automation
07:15 Renaming the company to reflect simplicity and ease of use
09:45 Sticking to core small business customers amid pressure
13:00 Combining software, services, and strategy for customer success
22:30 Embracing partners and gradual upmarket moves for growth

Mentioned:

Clate Mask's Linkedin
Clate Mask's X
Keap

My Links:

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