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Sep 15, 2025 21 min

Finding Your Lube Champion

from Gear Talk Hosted by Noria Corporation

Who should lead your plant’s lubrication program? In this episode of Gear Talk, host Wes Cash sits down with Noria’s Travis Richardson to unpack what makes a true lube champion. From walking back down eight flights of stairs to grab the right grease, to creating a culture of reliability that lasts, Travis shares real-world stories from his work building lubrication programs on five continents. You’ll learn: The key traits of an effective lube champion Why culture and behavior matter as much as technical expertise How frontline staff and management both play vital roles Practical steps to gain buy-in and show visible success Whether you’re just starting a lube program or aiming for world-class performance, this conversation will help you recognize (or become) the person who drives lasting reliability improvements. Missed an episode of Gear Talk? Check out the playlist here. https://www.youtube.com/playlist?list=PLUMZtxzM4WqOBC53dsyVBi6FQGWsMDPT4 👉 Have questions or topic ideas? Email us at [email protected] 👍 Like and Subscribe to stay connected with Gear Talk

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Finding Your Lube Champion

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This episode is 21 minutes long.

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This episode was published on September 15, 2025.

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