Finding Your Niche and Building a Trusted Brand with Katie Baird

Katie Baird is an Executive Coach who left a successful consulting career to build a thriving solopreneur coaching practice. In this episode of The Business Breakdown, Katie shares her journey from Deloitte to launching her own business, her philosophy on building trust-based client relationships, and why finding a clear niche has been key to her success. She opens up about lessons learned the hard way—like pricing and lead generation—and how she’s built a simple yet powerful business model that aligns with her life and values. LinksWebsite: https://www.ksbairdcoaching.com/LinkedIn: https://www.linkedin.com/in/katherinesbaird/