Finding Your Niche in the Trades, Growing Strategically, & Keeping a Business Alive During a Recession with Angela Gardner

If one thing’s certain about working in a non-traditional role, it’s that you’ll never retire without a learning and misstep. Thankfully, we have people like Angela Gardner to empower women to build non-traditional careers, despite how dirty or unconventional it might be, and to create supportive communities for women in the trades so they can truly thrive. In this episode, I welcome Angela Gardner, Director of Business Development and Marketing at Hill Electric Company, Co-Host of the Women Talk Construction podcast, and Co-Founder of Women Construction Forum. Angela is passionate about all things construction - from highlighting the power of women in construction to building brands and relationships as a marketing and sales professional.  Listen in to learn how Angela got a role in a non-traditional industry after a career in fashion design along with her top advice and insights as a female leader in the trades! What You’ll Learn in This Episode:·       Marketing tips, strategies, and opportunities for trades/construction businesses·       What it’s like to market and recruit for the trades at schools ·       There is a WIDE variety of roles in the trades industry (other than being a laborer)!·       Unexpected challenges you might face when transitioning from a residential trade to a commercial trade·       Carrying the burden of leadership ·       The mindset needed for sustainable, strategic growth in any company·       What Angela has learned from the many tradespeople in her family·       Insights on keeping a business alive during a recession & Advice on laying off employees·       Angela’s Learning and Misstep: The struggle of being a Giver/Helper, life as an introverted, recovering co-dependent & The importance of learning how to deal with grief in a healthy way Connect with Angela:Connect with her on LinkedIn: https://www.linkedin.com/in/asanterini Listen to Women Talk Construction: https://womentalkconstruction.com Visit the Women Construction Forum: https://forum.womentalkconstruction.com Hill Electric: https://hillelectric.net  Resources Mentioned: Bring Back the Trades: https://www.bringbackthetrades.comLift Training: https://lifttraining.com Don Gardner Architects: https://www.dongardner.comCodependent No More by Melody Beattie: https://amzn.to/3zWHbpV Lets leave the Construction Industry Better than We Found It https://www.depthbuilder.com/construction-leadership-lab Download the free PDF copy of Becoming the Promise You are Intended to Be