Finding Your Niche in Wedding Photography

The wedding-photography business is very competitive, so, to have a distinct client base and a way to stand out from the crowd is crucial—almost necessary. On this week's episode of the B&H Photography Podcast, we discuss niche wedding photography with three photographers who have forged a career path by photographing the weddings of a specific niche demographic. To be clear, each of these photographers shoot weddings for all ilks, but they have been able to distinguish themselves by embracing a specific market.    We discuss how each of them discovered their photographic specialty, the importance of understanding traditions while balancing demands of new generations, specific tips for photographing within their areas of expertise, and how incorporating and embracing their own life stories helped find their career path. In the first half of the show, we are joined by Charmi Peña and Petronella Lugemwa, with whom we spoke at the 2019 Depth of Field Wedding and Portrait Conference.  Peña is a Nikon Ambassador and a wedding and portrait photographer who specializes in photographing Indian weddings. Lugemwa runs a New York-based, international wedding photography studio whose embrace of "multi-cultural weddings" echoes her personal celebration of her cultural identity. After a break, we speak with portrait and wedding photographer Steven Rosen, who is featured in our "What is Photography?" series. His impeccable portraiture informs his wedding work, and our conversation concentrates on Rosen's work photographing same-sex weddings. Join us for this compelling episode, which blends personal motivations with practical tips.  For links to the gear discussed on this episode click here. Guests: Charmi Peña, Petronella Lugemwa, Steven Rosen Photograph © Charmi Peña