Finding your niche with Lounge Lizard Worldwide CEO, Ken Braun

In the ever-growing space of digital marketing, Ken Braun, co-founder of Lounge Lizard Worldwide, has carved out a niche that holds strong almost 25 years later.Ken found early success working in agencies, known for dreaming up the Ocean Spray slogan, “Crave The Wave”, and working with brands like Jose Cuervo. But 10 years in, Ken hatched the idea to start freelancing on the side. He created a website of his own and bought a spot with a niche offering: banner ads.Soon after, he received a message from a brand in South Africa and began fulfilling requests on his daily commute to New York City. After being burnt out from the overload of work, his wife Sharon encouraged him to quit his job and commit fully to Lounge Lizard, so he did.Ken’s agency became a million-dollar company in its first year.He does the work and does it well. Lounge Lizard offers help to companies of all sizes: Either developing a brand’s voice from the ground up or rethinking their current strategy. Ken often opens his client’s eyes to the metrics they already have at hand and how to use them to create a better working website.In this episode, Carol and Ken discuss a prominent issue facing Lounge Lizard: Large companies poaching his employees. Listen to hear more about Ken’s journey and his advice for anyone trying to break into the industry.Learn more about Ken Braun and Lounge Lizard Worldwide. You can find more information on all our episodes at Vertical Elevation, and you can find Carol on Twitter @carolbschultz or LinkedIn: https://www.linkedin.com/in/carolbschultz/.