Finding Your Place in the Market — Messaging and Differentiation with Peep Laja

Over the last ten years, the number of SaaS players in the market has increased exponentially. However, if you look at any business category, you’ll see that the top tools offer the same services with exactly the same features. More than ever, messaging and positioning have become key elements in marketing to make businesses stand out from the competition and acquire more customers. In this episode, I interview Peep Laja, the founder of CXL, Speero and Wynter, about why he shifted his attention to messaging and everything that goes with it. Join us as we discuss:Differentiation in SaaSStrategic Narrative designPositioning and choosing your customerMessaging and copywritingMessage testing in B2BBuyer intelligence and researchNever miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.