Finding Your True SEO Competitors (EP38)

Who are your true SEO competitors? Spoiler: They’re not always the businesses you think you’re competing against. In this episode of The Small Business Sweet Spot, I break down one of the most misunderstood aspects of SEO. You’ll learn how to identify your real competition online, why it matters for your business growth, and how emerging AI search engines like Perplexity are reshaping the landscape.What You’ll Learn in This EpisodeCommon misconceptions about SEO competitors and why your competitors in real life aren’t always your competitors online.How to identify your true SEO competitors based on visibility, not similarity.Practical steps to uncover your competitors using Google, TikTok, SEO tools, and AI search engines.Why understanding your competitors helps you create smarter, more effective strategies for content and SEO.Action Steps After ListeningExplore AI search engines like Perplexity to see who’s visible in conversational search results.Search your target keywords on Google and TikTok. Take note of the websites, platforms, or influencers dominating the results.Enjoy the episode!👉 For all the links and resources mentioned in this episode, check out the supporting blog post hereStop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/Peek inside my toolbox for all my tools.Visit Episodes I Like Playlist for other recommended episodes I've enjoyed.🗞️ Like newsletters? Digital Marketing TakeawayAbout This ShowSmall Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.