EPISODE · Oct 15, 2019 · 12 MIN
Finding Your Voice: Why Confidence Is Key to Persuasion
from Knowledge at Wharton
Wharton marketing professor Jonah Berger’s latest research on persuasive language puts some science behind the notion that it’s not what you say it’s how you say it. Hosted on Acast. See acast.com/privacy for more information.
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Finding Your Voice: Why Confidence Is Key to Persuasion
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