Finding your WHY & how it can change everything.

In this short and sweet bonus episode, Debra shares a timely pep talk as we approach the end of the financial year. It’s the perfect moment to pause and reflect—not just on where your business is now, but where you want it to go.Debra dives into:✨ The power of defining your “why” – understanding the deeper motivation behind your business.🗺️ Setting 5-year goals – both personal and business-related (because let’s face it, they’re often intertwined).📆 Breaking it down – how to create short and medium-term goals that move you toward that 5-year vision.🧩 Making it achievable – examples of aligning your goals with what matters most to you, whether it’s time with family, creative freedom, or building a business you can eventually step away from.💡 “You can probably nut this out in 10 minutes,” Debra says. Start with two simple questions:Why do you do what you do?Where do you want to be in five years?Grab a notebook (or the back of a napkin) and jot down your thoughts. This might just be the moment everything becomes clearer.About The Flowery Folk 🌸Welcome to the fortnightly flower podcast that helps every florist shop—from out-of-the-way farm gate studios to busy Main-Street flower shops—run a smarter, more profitable Florist Business. Broadcasting from her rainforest workspace outside Port Douglas, award-winning designer & educator Debra Pemble distils over 20 years of Floristry know-how into 20-minute episodes packed with:If you’re searching for floral design inspiration, flower arranging tutorials, wedding florals, or the latest on sustainable floristry, hit follow and binge the back catalogue—new episodes drop every second Tuesday. Stay connected & keep learningInstagram → ⁠https://instagram.com/thefloweryfolk⁠TikTok → ⁠https://tiktok.com/@thefloweryfolk⁠Website & free resources → ⁠https://thefloweryfolk.com⁠Listen, implement, and watch your Florist Business thrive.