Finding Your Why: The Deeper Reasons We Grow Chestnuts

What drives you to grow chestnuts—not just in year one, but year ten? In this episode, Melanie revisits a question that keeps surfacing in our orchard, at conferences, and in every email from new growers:“What’s your why?” Drawing from personal experience and stories from growers like Brad and Sandy Russell, we explore what happens when you follow your reasons all the way down. Plus, Melanie shares a simple, powerful reflection tool you can download to clarify your own path. In this episode, you’ll learn:Why your “why” matters more than your business planHow surface reasons often evolve into deeper onesReal motivations that keep chestnut growers goingWhat to ask yourself when things get hardHow to use the 7-question “Find Your Why” exerciseMore Resources to ExploreListen to: Finding Our Why: Why Chestnuts, and Why NowDownload the Seven Whys Reflection ToolRead: The Advantages of Tree CropsWatch: Brad + Sandy Rusell on The Branching Out: Growing Together podcast or Brad Russell on The Branching Out: Growing Together podcastBecome a supporter of this podcast: https://www.spreaker.com/podcast/branching-out-growing-together--5924771/support.Explore More from United ChestnutsMain Website: unitedchestnuts.comThe Branching Out Podcast: Listen to More EpisodesThe United Chestnuts Blog: Industry Insights & Growth StrategiesShop Ebb Farms: Direct from Our Orchard to You