Finesse Foreva – building an influential music business from the ground up (and working with Drake, getting number one records, and winning awards along the way)

Episode 106:  Joe Sparrow talks to two UK music entrepreneurs who have grown a substantial and influential business from the ground up. TK and SK, co-founders of London-based independent record label and management company Finesse Foreva, which is home to artists/producers including Russ Millions, Skengdo & AM, and JB Made It. The company has received multiple Platinum certifications, worked with Drake, and had the UK’s first number one single for a Drill (or, for international listeners, a "UK Drill") track.  We talked about how Drill has grown to national and international popularity, how it was demonised in the UK press, how the genre and the scene around it has grown into a big industry through the age-old combination of hard work, ambition and talent – and how they are working hard to share skills and educate a new generation of music business entrepreneurs as part of Finesse Foreva’s wider social focus. Foreva: https://www.finesseforeva.co.uk/ ------ 👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo 🎉 You may be eligible for a FREE Music Ally subscription, worth £399/year, via our corporate and sponsored subscriptions. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: musically.com/subscription-options Ⓜ️ Subscribe to Music Ally's industry-leading analysis, reporting and news: musically.com/subscribe Instagram: https://www.instagram.com/musicallybiz Twitter: https://twitter.com/musically Facebook: https://www.facebook.com/musicallyfb