Finfluencers, financial literacy and the future of advice

In this month’s Regulatory Rulebook episode, Citywire South Africa is joined by Koko Kubelo, Senior Manager in Market Research and Economic Analysis at the Financial Sector Conduct Authority (FSCA), to unpack one of the biggest shifts shaping investor behaviour. Why is the FSCA studying finfluencers? Where is the line between financial education and regulated advice? How can consumers protect themselves from increasingly sophisticated online scams? And what role should financial advisers play in a digital world where credibility is often measured in likes and followers? Whether you’re a financial adviser, fund selector or simply interested in the future of investing, this is a conversation you won’t want to miss.