Finish Line Moments: From Corporate Cubicles to Finish Lines - Julie Coleman on Race Directing & Running Life

Meet Julie Coleman, a seasoned Race Director, endurance athlete, and operations powerhouse behind events like Surf City Marathon, Shamrock Run Portland and the Napa to Sonoma Half Marathon. In this episode of Finish Line Moments, Julie shares how a first marathon and a sprint triathlon sparked a life-changing journey from corporate America to orchestrating unforgettable races for thousands of runners.We go behind the scenes of race directing, exploring the “organized chaos” of course logistics, permits, volunteers, road closures, and unexpected curveballs like flooding, debris, and yes, even roadkill. Julie breaks down what it really takes to design a route that’s safe, scenic and fun, while keeping both runners and cities happy.Finally, she takes us through her favorite race - the intimate, celebratory Napa to Sonoma Half Marathon where community, camaraderie and the joy of crossing the finish line come alive. From inspiring athletes to managing logistics at scale, Julie’s story is all about grit, heart and the magic of Finish Line Moments.