Finland moving away from Heavy Regulation on Sugar and Alcohol

From early 2017, Finland is planning two legislative changes in the alcohol and confectionery markets. The country will remove the so-called sweet tax for confectionery and ice cream, and the Finnish government is planning a wider renewal of alcohol legislation including several changes in the drinking laws. Research analyst Salla Korpivaara discusses what impact this will have on the market.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.