FINN's Strategy for 50% Organic Traffic in a New Category

In this episode of The Future of Consumer Marketing, Jan Hansen shares how FINN is transforming car ownership through their subscription model. With over 22,000 customers and a team of 300 people, FINN has pioneered a fully digital car subscription service that includes everything from insurance to maintenance. Through their focus on trust-building and customer experience, they've created a new category at the intersection of e-commerce, subscription economy, and electric mobility. Topics Discussed: Building trust for high-ticket subscription products Balancing paid and organic marketing channels Transitioning from performance to brand marketing Creating authenticity in influencer partnerships Adapting marketing strategies for EVs Managing marketing during automotive industry volatility Testing and scaling TV advertising Sponsored by The Global Talent Co.