Fintech Creates Innovation in Finance and B2B Marketing

In this episode of B2B Nation, we talk to Tucker Stoffers of Divvy about how his team markets its fintech solutions and how B2B marketing for people in finance roles differs from tech roles. Episode Guide 2:40: The challenges and opportunities of marketing in the B2B space. 3:51: “People just don’t bank the way they did 10 or 20 years ago.” 5:36: Which channels, tactics, and messages are resonating in fintech? 8:46: How fintech reduces friction for finance roles. 9:50: What’s the biggest change in Tucker’s 10 years in B2B marketing? 12:50: The role of the dark funnel and dark social in the future of B2B marketing. 13:46: What is Tucker’s favorite tool?