Fintech with a Purpose: How Pesto is Bringing HELOC Power to Credit Union Members

At the 2026 Credit Union Governmental Affairs Conference, host Shirley Senn chats with James Savoldelli, founder of Pesto, to explore how his fintech company is partnering with credit unions to give members access to their home equity — at a fraction of the cost. With average HELOC rates of 7–8% versus the 24%+ charged by major banks, Pesto's credit card product is designed to break the cycle of high-interest debt and keep members away from predatory lenders. James shares his personal journey into the credit union space, the mission-first mindset behind Pesto, and why the "people helping people" philosophy of credit unions made them a natural — and powerful — partner. A must-watch for credit union leaders looking to deepen financial inclusion for underserved communities.Shine a light where it matters.