Fiona Co Chan Built Her Beauty Business, Youthforia, on T...

What this episode covers

40 Million: That’s how many views Youthforia has on TikTok. Founder Fiona Co Chan leveraged the platform to launch her color-changing blush oil during the pandemic. Now just six months old, the brand is quickly earning a reputation as the place to go for makeup that you can sleep in, thanks to Fiona’s clever approach to content, social media, and partnership marketing. In this episode she lays out exactly what’s working on TikTok and how she plans out her content to quickly build a Gen Z audience. It’s Beauty Week at Female Founder World, so tune in every day for episodes with beauty entrepreneurs that will help you get your idea for a beauty biz out of your head and into the world, and move you months ahead in your launch plans. LINKS: Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy Follow Fiona and Youthforia: www.instagram.com/fionacochan www.instagram.com/getyouthforia tiktok.com/@youthforia Learn more about your ad choices. Visit megaphone.fm/adchoices

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Frequently Asked Questions

How long is this episode of Female Founder World?

This episode is 18 minutes long.

When was this Female Founder World episode published?

This episode was published on November 9, 2021.

What is this episode about?

40 Million: That’s how many views Youthforia has on TikTok. Founder Fiona Co Chan leveraged the platform to launch her color-changing blush oil during the pandemic. Now just six months old, the brand is quickly earning a reputation as the place to...

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