Female Founder World

Jasmine, Natalie and Paige are back for your weekly group chat show by Female Founder World. In the last few weeks, some of the biggest names in the women's media and business space have been telling women the same thing: get on AI or get left behind. Reese Witherspoon, Mel Robbins, Sheryl Sandberg, and others have all weighed in, and the internet has had very strong feelings about it. But underneath the noise there's actually a really important conversation for founders. We get into this on the show. Thank you to Omnisend for making this show possible. Use the code FFW50 for 50% off when you subscribe to Omnisend. Learn more about your ad choices. Visit megaphone.fm/adchoices

4AM founder Jade Beguelin is on the show letting us in on the beauty news everyone's talking about: her brand's $4 million fundraise, launch into Target, and the sell-out success of the brand's Clean Sheets makeup wipes. After years of bootstrapping, building an audience on TikTok, and tinkering with their product offering, 4AM just found product-market fit in a massive way. Their Clean Sheets wipes have sold out four production runs and grown the business more than 4x year over year. But here's the thing: every dermatologist, skin influencer, and makeup expert will tell you to skip the face wipe. And yet makeup wipes are a top 10 best seller on Amazon. Customers were buying them anyway, ignoring the advice, because sometimes convenience wins. Jade and her co-founder Sabrina saw that gap between what experts recommend and what people actually do, and decided to just make makeup wipes that were better. This premise worked much better than trying to compete on another serum in a crowded category full of innovation. Until now, 4AM was funded entirely by the founders' savings and a handful of $5K–$10K angel checks. The brand launched in 2021 with two serums and a simple mission: products for lazy routines and late nights. It wasn't until they reimagined the face wipe with Clean Sheets in 2025 that everything clicked — a product that's genuinely effective, built for the way people already live, and made for the kind of video content that stops a scroll. Thank you to our sponsor Omnisend for making the show possible. Head to Omnisend.com and use code FFW50 for 50% off our favorite email and SMS marketing platform. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jasmine, Natalie and Paige are back to debrief on the business and brand news we're thinking about this week. First, Claire's is back, so we need to talk about who is behind the comeback and what their playbook is. Plus Meta just overtook Google in advertising for the first time ever, and we're breaking down exactly what that means for where you should be putting your dollars. And finally, Ulta Beauty World. We're talking about why this event has become the Super Bowl of beauty and what brands, at every size,can learn from it. Thank you to Omnisend for making this show possible! Try Omnisend with the code FFW50 and get 50% off. Learn more about your ad choices. Visit megaphone.fm/adchoices

When Untouched Blooms founder Max Summersett started selling handcrafted phone grips on Etsy in 2024 she made a couple of orders every day. Then, within a year of launching on Shopify, she sold 10,000 products (without a single paid ad). She launched using a few hundred dollars saved from cycling around Miami Beach selling flowers. Today, the brand’s used by influencers like Alix Earle and Morgan Riddle, and is best known for turning pet photos into phone grips. Right around when Max launched, a different brand was going viral on TikTok with a similar product. They were racking up 600,000 to 800,000 views but didn’t ship to the US. TikTok kept serving those videos to US audiences anyway, and people looked for a local alternative. Max’s product appeared in the search bar, and because she could actually fulfil the order, the sales started flowing to her. Orders jumped from a handful a day to 35, then 60. The lesson she took from it: if something is trending in another market and isn’t available locally, you can capitalize on the search traffic. Once Max saw that demand was real, she moved from Etsy to Shopify to start selling on a platform she owned, and stop handing over a portion of sales to Etsy. Max built on the momentum with influencer gifting. She doesn’t have a PR agency or huge budgets for elaborate mailers, so DMs creators and focuses on making every package feel like it was created by a friend. She bedazzles the boxes, includes photos and spends energy making the PR look like it’s from a human, not a brand. Every influencer who has posted about her has mentioned the packaging. Thank you to our sponsor Omnisend for making this episode possible! Use the code FFW50 for 50% off Omnisend. Learn more about your ad choices. Visit megaphone.fm/adchoices

We need to talk about Acquired Style x Swan Beauty! Jasmine, Paige and Natalie are chatting about the brand almost nobody had heard of a week ago that just spent a small fortune sponsoring a bachelorette trip, and what it actually did for their brand. Plus, Parke just landed at Target, but what actually goes into a decision like this and what happens next? And, Gap made nearly a billion dollars in profit last year, so we are breaking down how they achieved this profitability and what other founders can learn from it. Thank you to our sponsor Omnisend for making the show possible. Use the code FFW50 for 50% off Omnisend. We'll be back with our regular Monday interview show next week. Learn more about your ad choices. Visit megaphone.fm/adchoices

Paige, Natalie and Jasmine are back for your weekly group chat show discussing Emma Grede’s unmissable book tour, community marketing tactics we’ve been thinking about, and a brainstorm about how to tap into the release of Devil Wears Prada 2 as a brand. Thanks to Omnisend for making this episode possible! Use the code FFW50 for 50% off: omnisend.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Eliza O'Connor, founder of Real Fine Studio, is back on Female Founder World. We don't usually have a guest on twice, but when Eliza DM'ed Jasmine to tell her the brand has grown from $1 million in annual revenue in 2024, to an estimated $10-$15 million in revenue this year, we got her back on the mic. In this episode Eliza walks us through how the brand unlocked this level of growth—the mindset shifts, marketing changes, product launches, and how she's hired to get there. Thanks so much to Omnisend, our presenting sponsor of the show this week. Switching to Omnisend is the smartest swap you can make in your business today.  And right now Omnisend will do the hard work for you and migrate your business from your existing email provider to get completely setup on Omnisend in just 5 days. This is a totally free migration service for any paid user.  Try Omnisend at Omnisend.com and use code FFW50 for 50% off. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jasmine, Paige and Nat are debriefing about the best brand and marketing moments in the desert last week ahead of Coachella weekend two. Plus, we have the big lessons that came out of that billion-dollar Gruns and exit! Thanks to Omnisend, our presenting partner of this episode! Use the code FFW50 to get 50% off Omnisend. Learn more about your ad choices. Visit megaphone.fm/adchoices

While at SET Active Kira rebuilt the brand's loyalty program and modeled the sale after the Sephora Sale. Within six months she was able to built the loyalty program to over 50,000 people and on the show today she's sharing exactly how to rebuild a program just like it. We also get Kira's community building tips and her framework for executing on the four Cs of brand marketing: community, content, creative and culture. Links Try Omnisend for 50% off with code FFW50: www.omnisend.com/femalefounderworld Get our weekly resource roundup: femalefounderworld.beehiiv.com Register for Cash Camp: femalefounderworld.com/cash-camp Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to something a little different from us! I'm so excited to introduce season one of a brand new weekly episode format we're launching on Female Founder World presented by Omnisend. In addition to your regular interview format show that drops at the beginning of the week and will be back in your podcast feed on Monday, team FFW will drop a second episode every Wednesday to talk through the stories we’re seeing in the Female Founder World group chat and what’s happening in the world of business, brands and female founders, and what we’re taking away and applying to our own businesses. We're going to give you our honest takes, the context behind the headlines, and the stuff you actually need to know to build your business. Thanks so much to Omnisend for making it all possible! We're now dropping TWO episodes every single week. Omnisend is a reliable and easy-to-use email and SMS marketing tool trusted by over 150,000 brands just like yours. The best part, at least for us, is their human, award-winning customer support team. If you need help, you’ll be answered in minutes by real people, 24 hours a day, seven days a week. Switching to Omnisend is the smartest swap you can make in your business today.  And right now Omnisend will do the hard work for you and migrate your business from your existing email provider to get completely setup on Omnisend in just five days. This is a totally free migration service for any paid user.  Get 50% off Omnisend with the code FFW50: https://www.omnisend.com/femalefounderworld/ Learn more about your ad choices. Visit megaphone.fm/adchoices

AUREUM founder Cass Dimicco is on Female Founder World with Jasmine Garnsworthy. Cass saw a white space for more accessible high end jewelry and accessories, pulled together $20,000 in savings and launched the brand she wished existed. They hit $1M in their first year in business  and continued to grow. In this episode Cass talks about growing AUREUM with paid ads, organic content, Pinterest and press, how she recommends founders think about new category launches, plus her real take on work-life balances.  LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com  Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Cass’ business: https://aureumcollective.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Matrescence is the psychological, emotional and physical transformation your brain goes through when you become a mother. It's the most profound rewiring ever observed in an adult human brain. It's also not in the dictionary. This week Jasmine sits down with Michelle Battersby, former CMO and cofounder of Sunroom (built and sold in under 5 years) and now President at Peanut, the world's largest online community for moms, to talk about the viral campaign that got the whole internet talking and why matrescence might be the most important word female founders have never heard. Michelle was also the seventh employee at Bumble and one of the people who helped the app become what it is today. We asked her to walk through the exact steps she took to launch Bumble into new markets (open your notes app!). She gets into everything, including the mistakes she made with early hires and agency spending, how she built her personal brand when showing up online terrified her, and what she learned scaling and exiting Sunroom that she wishes someone had told her earlier. This is the conversation for every woman trying to build something big while figuring out what becoming a mother actually does to you. Motherhood and ambition don't just coexist, they fuel each other. Michelle is proof of that. This one's a good one, business besties. Links Get weekly resources and case studies emailed to you for free: femalefounderworld.beehiiv.com Become a Business Bestie member: femalefounderworld.com/business-bestie Register for Cash Camp: femalefounderworld.com/cash-camp Learn more about your ad choices. Visit megaphone.fm/adchoices

Camryn Frederickson has been the first employee at two Gen Z food brands that dominated your feeds: Sauz and Deux. She's a marketer, content creator, graphic designer, and community builder who knows how to get attention for brands on a bootstrap budget. Camryn's on the show with Jasmine this week sharing the influencer marketing blueprint she uses to build Gen Z brands, including exactly how many creators she gifts each month, plus her approach to brand collaborations, and the tools she's using Become a Business Bestie member here: bestie.femalefounderworld.com Register for Cash Camp Presented by Mercury: femalefounderworld.com/cash-camp Camryn recommends Archive.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Susan Yara, founder of Naturium and Playa, joins Jasmine on the show this week to talk about building a skincare empire, navigating controversy, and selling her brand for $355 million to e.l.f Cosmetics. Susan’s brand, Naturium, is a clinically effective, biocompatible skincare line that’s accessibly priced and designed to deliver real results. In this episode, Susan shares her journey from beauty influencer and content creator with over 2 million followers to co-founding one of Target’s fastest-growing skincare brands and ultimately leading it to a major acquisition. Susan dives into the scrappy early days of building Naturium, including how a chance LinkedIn message during the pandemic led to her partnership with Ben Bennett, the founder of The Center, and exactly what she looks for when partnering with influencers (it isn't a big follower count!). She also opens up about the challenges of being a female founder in the public eye, the lessons she learned from navigating a viral controversy, and how she stayed focused on building a profitable, acquisition-ready brand. Plus, Susan shares actionable advice for entrepreneurs, from leveraging community and content to identifying the right retail partners and building a team that thrives. She also gives a behind-the-scenes look at what it’s like to sell a brand, the importance of financial literacy, and how she’s using her success to create a life of freedom and wellness. LINKS:Become a Business Bestie subscriber: ⁠https://bestie.femalefounderworld.com⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Brynn Putnam is the founder and former CEO of Mirror, a fitness smart mirror that she sold to Lululemon for $500 Million. Now she’s building a new business, Board. In this episode, Brynn tells Jasmine how she built a business to $500 Million in just a couple of years and what she’s doing differently in her second business. Whether you’re a first-time founder or a seasoned entrepreneur, this episode is packed with insights on building, scaling, and innovating in new categories. LINKS: Become a Business Bestie subscriber: ⁠https://bestie.femalefounderworld.com⁠ Find Board: ⁠https://board.fun⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Libby Leffler, founder and CEO of First, is on the show with Jasmine this week talking about prenups and building a tech company. Libby's business First is an online prenup platform that makes it easier to protect yourself and your business when you get married. In this episode, Libby shares her journey from working at tech giants like Google, Facebook, and SoFi to founding First, a platform Fortune has dubbed the "TurboTax for prenups." She dives into the scrappy early days of building her business, including cold-calling family law attorneys, designing a seamless customer experience, and raising $4M in seed funding to bring her vision to life. Libby also unpacks the misconceptions around prenups, why they’re not just for the wealthy, and how millennials and Gen Z are using them to protect everything from student loan debt to pets and intellectual property. Plus, she offers actionable advice for women building businesses, from starting small to leveraging community and content for growth. LINKS:Become a Business Bestie subscriber: https://bestie.femalefounderworld.com Learn more about your ad choices. Visit megaphone.fm/adchoices

AJ Addae, founder, chemist, and CEO of SULA Labs, shares her expertise on formulating and clinically testing beauty products tailored for melanin-rich skin and textured hair. With an impressive client list including Pattern Beauty, The Honey Pot Co., and John Legend’s skincare line, AJ knows exactly what it takes to build innovative, inclusive products that work. In this episode, AJ dives into the biggest challenges beauty founders face, from navigating claims testing to balancing clean beauty with product efficacy and shelf life. She shares why inclusivity starts in the R&D lab and offers actionable advice on creating scalable formulations, leveraging ingredient research, and meeting industry standards to secure retailer partnerships. Plus, AJ unpacks key beauty trends like the rise of hybrid skincare-makeup products, niche body care, and textured hair solutions, giving founders a head start on what’s next. Whether you’re launching your first product or scaling your brand, AJ’s practical insights and expert perspective will help you create beauty products that stand out and succeed. LINKS: Become a Business Bestie subscriber: https://bestie.femalefounderworld.com Learn more about SULA Labs: https://www.sulalabs.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Kirsten Carriol, founder of LANOLIPS, joins Jasmine Garnsworthy to share how she turned a childhood memory of lanolin on her family’s sheep farm into a globally recognized beauty brand. From launching in 2009 to selling in 30 countries and 25,000 stores, Kirsten reveals the scrappy, determined journey behind building a cult-favorite product that sells every 30 seconds.In this episode, Kirsten dives into the early days of LANOLIPS, including how she bootstrapped the business for over a decade, navigated production disasters, and rebranded to stay ahead of shifting beauty trends. She also shares her hard-earned lessons on breaking into retail, managing cash flow as a bootstrapped founder, and why obsessing over product quality is the ultimate growth hack. You’ll hear Kirsten’s advice on pitching major retailers, balancing long-term vision with day-to-day problem-solving, and how to stay focused on building a legacy brand in a world full of distractions. Plus, Kirsten opens up about the mindset shifts that helped her scale LANOLIPS into a global success story. LINKS:Become a Business Bestie subscriber: https://bestie.femalefounderworld.comCheck out LANOLIPS: https://www.lanolips.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Angela Vranich, co-founder and Chief Product Officer of Little Spoon, joins Jasmine Garnsworthy to share how she’s reshaping the way parents feed their kids. From launching fresh baby food in 2017 to selling over 80 million meals and landing the biggest food and beverage launch in Target’s history, Angela reveals the scrappy, innovative journey behind building a $100M+ business. In this episode, Angela dives into the early days of Little Spoon, including how she bootstrapped the business with $200k, set up shop in a tamale factory, and pivoted from retail to direct-to-consumer sales. She also shares her insights on scaling a team to 110 people, navigating the complexities of shipping perishable products, and why staying close to your customers is the ultimate growth hack. You’ll hear Angela’s advice on breaking into retail, building a brand that resonates nationwide, and why hiring smarter people is the key to leveling up as a leader. Plus, Angela opens up about the mindset shifts that helped her navigate the challenges of scaling a business in the competitive CPG space. LINKS: Become a Business Bestie subscriber:https://bestie.femalefounderworld.comCheck out Little Spoon:https://www.littlespoon.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Behind She’s On The Money, Zella, and five bestselling books, Victoria Devine is the woman who’s made talking about money feel not just normal, but actually fun (and turned it into a major business).  In this episode, Jasmine Garnsworthy sits down with Victoria to unpack how she turned a Facebook group into a movement with 1.8 million monthly listeners, wrote five bestselling books, and built a thriving mortgage business - all while making financial literacy feel approachable. Victoria shares the real story behind her own financial glow-up (it started with $40k in debt), why she gives away so much for free, and how she’s built a business that’s as much about community as it is about cash flow. You’ll hear her take on building wealth, the unglamorous truth about budgeting, and why paying yourself first is non-negotiable. Plus, Victoria opens up about the mindset shifts that helped her go from stressed about rent to total financial freedom, and how you can do it too. Link to Jasmine's business coach recommendation: https://www.beboldgroup.co/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Halfdays, SET Active, Tower28, Dedcool, Facile—these brands all have one woman in common: Jhoanna Marissa. She’s the founder of Willa Creative, an agency creating brand-first social content and websites for culture-defining brands. On this episode of Female Founder World, Jasmine Garnsworthy sits down with Jhoanna to share how she built the go-to creative agency for founder-led brands, how to build a scalable ecommerce strategy, and how to create brand-first social content that will make your products unforgettable. On the show Jhoanna breaks down the new rules of e-commerce, like why a beautiful site is just table stakes, how to supercharge product pages for higher conversion, and why community and organic growth still beat paid ads for long-term success. She shares the tools top brands are using right now (like TYB, Tolstoy, Recharge, and more), the secrets to balancing aesthetics with performance across your digital marketing, and her advice for founders on when and how to work with an agency. Plus, Jhoanna opens up about the reality of building with a lean team, how to build a referral-based business, and the rituals that keep her grounded as a creative leader. LINKS & NOTES Get the Female Founder World resource roundup: https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Willa Creative: https://willacreative.com Joanna’s recommended tools: Recharge for subscription; Shopify for website; TYB for community; Tolstoy for shoppable UGC video Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of Female Founder World , Jasmine Garnsworthy sits down with Scout Brisson, CEO of De Soi, to chat about becoming the CEO of Katy Perry's fast-growing beverage business. Scout shares how De Soi went from scrappy beginnings to landing in over 7,500 retail doors all while keeping the team lean and the brand evolving. Scout walks through early missteps, the real tea on having a celeb co-founder (Katy Perry!) the power of manifesting big milestones, and why nimble packaging pivots matter on crowded shelves. She breaks down the realities of finding the right co-packer, navigating Amazon curveballs, and building a dream team based on drive and character. Plus, Scout offers candid advice on fundraising, and knowing when to iterate versus when to double down. LINKS Get the Female Founder World resource roundup ⁠⁠⁠https://femalefounderworld.beehiiv.com⁠⁠⁠ Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Scout's business: ⁠⁠⁠https://drinkdesoi.com/ Scout's recommended email tool: https://www.shortwave.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you build a women’s health brand that ships nationwide and sees one of its supplements consumed every single second, all in just five years? In this episode, Alex Taylor, co-founder of Perelel, joins Jasmine Garnsworthy on the Female Founder World show - she's sharing how Perelel launched with just $10,000 of scrappy marketing, bootstrapped through the pandemic, and went from two founders to a powerhouse team of nearly 40 employees. You’ll get the inside scoop on what it takes to launch with five SKUs (and the high-stakes minimum orders that went with them), how Perelel shipped to all 50 states within 30 days of launch, and why long-term influencer partnerships and community were the secret to earning trust - and exponential word-of-mouth growth. Alex breaks down the funding journey, from friends-and-family rounds to scaling operations, and shares honest advice for fellow founders navigating career leaps, financial pressure, and the realities of founding as a parent and primary breadwinner. LINKS Get the Female Founder World resource roundup ⁠⁠https://femalefounderworld.beehiiv.com⁠⁠ Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Alex's business: ⁠⁠https://perelelhealth.com/ Mercury is a fintech company, not an FDIC-insured bank. Discount Code: FEMALEFOUNDERWORLD for a 20% off discount for first-time customers at perelelhealth.com. This code will be live through the end of January.  Learn more about your ad choices. Visit megaphone.fm/adchoices

NYU Stern professor, bestselling author, and all-around business powerhouse Suzy Welch is joining Jasmine Garnsworthy on the Female Founder World podcast, and trust me, you’re going to want to hear this one. Suzy’s done it all: she’s reported for the Miami Herald, anchored on network TV, written multiple New York Times bestsellers, founded and sold a music tech startup, and now she’s shaking up the world of purpose-driven career discovery with Becoming You Labs. In this episode, Suzy gets real about her unconventional journey, from her “hippie" Portland childhood to Harvard, to building a career at the intersection of business, media, and tech. She opens up about founding in the midst of grief, what it’s really like to reinvent yourself, and the surprising questions everyone should ask to find their purpose (spoiler: it’s not as woo-woo as you think). We also dive into Suzy’s latest research on Gen Z’s values - why only 2% of them match what today’s hiring managers want, and what that means for founders hiring young talent. Suzy shares her honest take on balancing ambition and family (yes, you can do both!), her practical framework for reinvention, and why memoirs are her secret weapon for founder inspiration. Plus, she gets candid about surviving online haters, building a business that actually reflects your values, and how to future-proof your career—no matter what stage you’re at. If you’re ready for actionable advice, a few laughs, and a fresh perspective on work, life, and purpose, this episode is for you. Learn more about your ad choices. Visit megaphone.fm/adchoices

Praize founder and CEO Emma Grace Moon is on the Female Founder World show with Jasmine Garnsworthy. Praize is the editorial and AI optimization agency helping brands master the new world of generative engine optimization (GEO) and AI-driven search. After starting her company at 21 and helping clients like Jones Road, Victoria Beckham Beauty, and Great Jones drive $15M in PR-attributed revenue, Emma is pioneering how consumer brands adapt to the decline of Google search and the rise of LLMs like ChatGPT as the new product discovery engines. In this episode, Emma breaks down how she predicts industry trends, the data-driven strategies brands need to get recommended by AI, why traditional PR is evolving fast, and actionable steps founders can take this week to future-proof their marketing. Emma also shares her favorite AI tools for founders, the impact of Reddit and small blogs on LLM results, and her unique perspective on building a business at the intersection of media, technology, and commerce. LINKS Get the Female Founder World resource roundup ⁠https://femalefounderworld.beehiiv.com⁠ Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Grace's business: ⁠https://praize.studio/ Mercury is a fintech company, not an FDIC-insured bank. Learn more about your ad choices. Visit megaphone.fm/adchoices

Phia co-founders Phoebe Gates and Sophia Kianni are on the Female Founder World show with Jasmine Garnsworthy. Filmed live at our 2025 Female Founder World summit, Phoebe and Sophia are sharing how they’ve been scaling their shopping tech platform.  With investors like Sarah Blakely, Kris Jenner, and Hailey Bieber, in this episode, Phoebe and Sophia share the tips to accessing your dream investors (and they’re tips anyone can use!). They’re also diving in to the strategies that help them grow on social media, and get real, actionable feedback on the app in real time.  LINKS Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Sophia and Phoebe’s business: https://phia.com/ Mercury is a fintech company, not an FDIC-insured bank. Learn more about your ad choices. Visit megaphone.fm/adchoices

Arrae co-founder and co-CEO Siff Haider is on Female Founder World with Jasmine Garnsworthy. Arrae is the science-backed ingestible wellness company that’s gone totally viral for solving un-sexy problems. You have definitely seen their viral bloat supplement on TikTok. The business is about five years old and Siff and her husband Nish have led Arrae to nine figures in revenue while taking on very minimal investment, growing a rockstar team of 33, and collaborating with celebs like Pamela Anderson. Siff has some thoughts on whether consumer brands should be bringing on investors, founders who won't be the face of their brands, and how to execute a successful product launch. LINKS Join Cash Camp Presented by Mercury: https://www.femalefounderworld.com/cash-camp Try Mercury: mercury.com Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Siff’s business: https://www.arrae.com/ Siff’s book recommendations: https://mastersofscale.com/book/ https://www.amazon.ca/Building-StoryBrand-2-0-Clarify-Customers/dp/1400251303/ https://www.amazon.ca/Good-Great-Companies-_Others-Paperback/dp/B0047T9BDW/ https://www.amazon.ca/Cartiers-Untold-Family-Behind-Jewelry/dp/0525621636/ Mercury is a financial technology company, not a bank. Banking services provided through Choice Financial Group and Column N.A.; Members FDIC. Learn more about your ad choices. Visit megaphone.fm/adchoices

DISSH founder, CEO, and creative director Lucy Henry-Hicks is on Female Founder World with Jasmine Garnsworthy. Lucy transformed her family’s business to 15 boutiques across the world, over 450 full and part-time employees, over $150M in annual revenue, and a $90M partial acquisition.  In this episode, Lucy shares the framework she uses to make difficult business decisions, how they’re launching their brand internationally, and how she has been levelling up as a founder and boss to over 450 employees.  LINKS Register for Cash Camp Presented by Mercury: https://www.femalefounderworld.com/cash-camp Lucy's paid ad agency recommendation: https://www.insightlymedia.com/ Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Lucy’s business: https://dissh.com/ Mercury is a financial technology company, not a bank. Banking services provided through Choice Financial Group and Column N.A.; Members FDIC. Learn more about your ad choices. Visit megaphone.fm/adchoices

Blume founder Karen Danudjaja is on the Female Founder World show with Jasmine Garnsworthy. In 2017 Karen started a side hustle to bring superfoods to local coffee shops in her city. Eight years later, Blume is an 8-figure brand, with a team of 25, and viral product lines (like Superbelly) sold into thousands of retailers.  In this conversation Karen shares when and why she started paying herself at Blume, the product line Karen scrapped for Superbelly (which sold $1M in its first quarter), and how she’s levelling up as a leader.  LINKS Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Karen’s business: https://itsblume.com Karen’s resource recommendation: https://archive.com/ Karen’s book recommendations: https://www.amazon.ca/Good-Great-Some-Companies-Others/dp/0066620996 https://www.amazon.ca/Ramping-Your-Brand-Killer-Growth/dp/1733444645/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Boys Lie founders Tori Robinson and Leah O'Malley are on Female Founder World with Jasmine Garnsworthy. Tori and Leah bonded over breakups and set out to create a beauty brand… and it failed. But their miss in beauty became a major hit in fashion, and within two years the business made $5 million in annual revenue. Today the brand’s been worn by everyone from Megan Fox, Bella Hadid, Gigi Hadid, Kim Kardashian and Jessica Alba to Dua Lipa and KATSEYE.  In this episode Tori and Leah spill on building a celebrity fave brand, how they’ve been able to score organic virality, what their team looks like now, the marketing strategy behind their sellout collab drops, and so much more brand-building gold. LINKS Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Tori and Leah’s business: https://boyslieofficial.com/ Tori and Leah’s trend forecasting resource recommendation: https://uk.pinterest.com/wgsn_official/ https://www.tiktok.com/@wgsn Tori and Leah’s trend inventory management resource recommendation: https://apparelmagic.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Pashion Footwear founder Haley Pavone is on the Female Founder World show with Jasmine Garnsworthy. Haley’s business, Pashion Footwear, is the first convertible heel brand - meaning you can go from heels to flats with the same shoe. They’ve scaled to nearly a million followers - with a majority of them coming literally overnight.   In this episode Haley talks about the secrets to building a viral, engaged audience, the pros of unsuccessful fundraises, and how she’s scaling her business with a genius ambassador program.  LINKS Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie member: bestie.femalefounderworld.com Check out Haley’s business: https://pashionfootwear.com/ Haley’s ambassador program tool recommendation: https://loudcrowd.com/brand-ambassador-program-marketing/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Faire Chief Revenue Officer Jennifer Burke is on Female Founder World with Jasmine Garnsworthy! Wholesale is one of the most gatekept parts of business, so I went right to an insider to uncover exactly how brands can win through independent stockists. Faire is the online marketplace connecting retailers with brands. With Faire, you have the opportunity to sell your products into hundreds of thousands of retailers, and Jennifer's sharing your playbook for success in this episode. LINKS Get started on Faire: https://faire.com/ffw Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Suneera Madhani is on Female Founder World with Jasmine Garnsworthy. After seeing a gap in the financial tech industry, Suneera created Stax Payments, which she sold for $1B+ after facilitating over $40B in payments. Now, she's the person behind CEO School, and is building Worth AI, which was inspired by a problem she encountered building her first business. In this episode Suneera gets so real about what's behind a unicorn-status exit - there's no way you don't leave this episode inspired. LINKS Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Suneera's current businesses: https://theceoschool.com/ https://worthai.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

The Beauty Chef founder Carla Oates is on the Female Founder World show with Jasmine Garnsworthy. Carla was early on the ingestible wellness space, launching her wellness brand The Beauty Chef over 15 years ago.  In this episode Carla talks about how she was able to educate her customers in the early days on a more technical product, The Beauty Chef’s journey landing in and getting out of Sephora, and how to build real credibility as a founder.  LINKS Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Carla’s business: https://thebeautychef.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

The Female Founder World team is recounting the most frequently asked questions from our Female Founder World Summit, hosting over 1000 entrepreneurial women. Jasmine Garnsworthy and Natalie on our team share what the community needed to know. LINKS Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Secure your ticket to Female Founder World Summit: ⁠femalefounderworld.com⁠ Priscilla Hajiantoni is on Female Founder World with Jasmine Garnsworthy! Priscilla is the founder of Bangn Bod, a bestselling beauty bodycare brand. After launching the brand in 2019 after struggling for years with her own skin, Bangn Body has built a 300k+ community, selling out in massive retailers.  In this episode, Priscilla shares how she was able to gain her first massive press pieces, how she’s building community and using her community to launch new products, and the story of selling out 3 months of Mecca inventory in only a few hours.   Links Secure your ticket to Female Founder World Summit: femalefounderworld.com Get the Female Founder World resource roundup ⁠https://femalefounderworld.beehiiv.com⁠ Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Priscilla’s business: https://www.bangnbody.com/ Priscilla’s productivity recommendation: https://monday.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Buy your Female Founder World Summit tickets: www.femalefounderworld.com/summit Shameless Media founders Zara McDonald and Michelle Andrews are on the Female Founder World Podcast with Jasmine Garnsworthy! Zara and Michelle started Shameless as a single podcast back in 2018 to fill a gap in celebrity news and reality TV podcasts. It was a side hustle at first, but has grown into a thriving media startup hitting 100m+ downloads. LINKS Become a Business Bestie: bestie.femalefounderworld.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Secure your ticket to Female Founder World Summit: femalefounderworld.com Raquel Bouris is on Female Founder World with Jasmine Garnsworthy! Raquel is the cofounder and Chief Creative Officer at Who is Elijah, a 7-year-old fragrance brand that's just hit $20 million annual revenue. They're stocked in Sephora in the UK and Australia, and are about to make a big entrance into the United States. Raquel has bootstrapped the business to $20 million+ in annual revenue by remaining extremely scrappy, determined, and getting creative to build brand awareness. In this episode, Raquel shares her approach to guerrilla marketing that ended up getting her an invitation to a 1:1 dinner at Sophia Richie's home, the key hires who have super-charged her business, and how she's grown personally and professionally in confidence. Links Secure your ticket to Female Founder World Summit: femalefounderworld.com Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Listen to Raquel's original episode: https://podcasts.apple.com/za/podcast/23-year-old-raquel-bouris-was-an-exec-assistant-when/id1593458926?i=1000657038378 Check out Raquel's business: https://whoiselijah.com.au/ https://www.instagram.com/raaaquelbouris/?hl=en Raquel's agency recomendation: https://bursty.com.au/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Secure your ticket to Female Founder World Summit: femalefounderworld.com Lindsey Carter is on the Female Founder World podcast with Jasmine Garnsworthy! Lindsey is the founder of SET Active, the celeb-loved and community-led activewear brand that’s blowing up on social media. Her activewear has been worn by Hailey Bieber and Kylie Jenner. Today Lindsey owns 100% of the company, after buying back 25% of the business from a partner.  Lindsey gets real in this episode. She had a tough year recently, but feels like she's coming through the other side and is ready to share. She also gives her thoughts on how to lead your industry on social media, make a brand feel human in 2024, and what makes some brands truly "cool". Part two will drop soon with all of Lindsey's resource recommendations for life and business. Links Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Read podcast transcript: https://bestie.femalefounderworld.com/podcasts/female-founder-world/episodes/2148731279  Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Lindsey’s business: https://setactive.co/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Elvie Fine founder Christine Bartolillo is on the Female Founder World show with Jasmine Garnsworthy. Christine opened her own salon after working as a hairdresser for decades. Then, after working with a jeweller to update her engagement ring fell in love with the jewellery space. She took classes to learn all aspects of creating fine jewelry and starting taking on clients. Now, in one year since launching her jewelry business, Christine is opening up her own studio space, and running both businesses. In this episode, Christine chats about how she capitalized both businesses, how she's looking at employees and growth, and how she' been able to "un-gatekeep" a very gatekept industry. LINKS  Get the Female Founder World resource roundup ⁠https://femalefounderworld.beehiiv.com⁠ Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Christine's business: https://www.elviefine.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Lexie Murray, founder of Be Seen Socials, is on Female Founder World with Jasmine Garnsworthy. She started Be Seen Socials at 21 and turned it into one of Sydney’s most sought-after UGC agencies—with a studio, a 10-person team, and a client roster of brands willing to pay thousands for her launch and influencer marketing strategies. In this episode, she breaks down exactly how she hires creative talent that “gets” social (and how you can too), what's working on organic channels right now, and how she made the jump from freelancer to agency owner. Bestie, you’ll want to take notes. LINKS Check out Lexie's business: www.beseensocials.com.au Get the Female Founder World resource roundup ⁠⁠⁠https://femalefounderworld.beehiiv.com⁠⁠⁠ Become a Business Bestie subscriber: bestie.femalefounderworld.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Watch Anaita’s full workshop recording in Launch Lab Presented by Adobe Express: launchlab.femalefounderworld.com The paid social space has completely flipped. With big changes at Meta, what worked even a year ago now isn’t hitting. Figure out what to do and what NOT to do to drive conversion in this practical workshop led by the founder of Hero Packaging and author of Sell Anything Online, Anaita Sarkar. LINKS  Get the Female Founder World resource roundup ⁠⁠https://femalefounderworld.beehiiv.com⁠⁠ Become a Business Bestie subscriber: bestie.femalefounderworld.com Download Adobe Express: ⁠⁠⁠https://www.adobe.com/express/⁠⁠⁠ ⁠⁠⁠https://apps.apple.com/us/app/adobe-express-ai-photo-video/id1051937863⁠⁠⁠ https://play.google.com/store/apps/details?id=com.adobe.spark.post&hl=en_CA&pli=1 Learn more about your ad choices. Visit megaphone.fm/adchoices

Playfield founder Ivana Tay is on Female Founder World with Jasmine Garnsworthy. Ivana was annoyed with having to switch back and forth between bags when she was walking her dog. She quit her job at Google and decided to solve that common dog parent problem and create the product she was looking for.  Now, only a year since launch Ivana has built an engaged community of dog lovers with her brand, has done a celebrity partnership, and has been featured in British Vogue.  In this episode Ivana shares her launch strategy of taking Playfield from idea to a fully launched brand, the social media, influencer, and ads tactics that are growing her brand, and how she’s thinking about new product lines.  LINKS Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Ivana's platform reco to find her product designer: https://www.coroflot.com/ Check out Ivana's business: https://ourplayfield.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Watch Aliett's full workshop in Launch Lab Presented by Adobe Express: launchlab.femalefounderworld.com Aliett Buttelman was turned down by every investor when trying to raise money for the beauty brand she cofounded, Fazit. So she took a scrappy approach to making sales and building her brand, and found a way to get her indie beauty brand worn by Taylor Swift—at a Chief's game, on TV! Sales sky-rocketed. Within a couple of days, the business made $1,000,000 in sales. A couple of years later, they have partnerships with Target and Walmart, and Fazit is on track to hit $40 million in sales. Aliett's going solo on the show to teach you how she made it happen. For the full workshop, visit launchlab.femalefounderworld.com. LINKS  Get the Female Founder World resource roundup ⁠https://femalefounderworld.beehiiv.com⁠ Become a Business Bestie subscriber: bestie.femalefounderworld.com Download Adobe Express: ⁠⁠https://www.adobe.com/express/⁠⁠ ⁠⁠https://apps.apple.com/us/app/adobe-express-ai-photo-video/id1051937863⁠⁠ https://play.google.com/store/apps/details?id=com.adobe.spark.post&hl=en_CA&pli=1 Learn more about your ad choices. Visit megaphone.fm/adchoices

Jasmine is on the show this week sharing all the details about her pregnancy news, how we're handling maternity leave as a small business. LINKS Register to Launch Lab recordings: https://www.femalefounderworld.com/launch-lab  Get the Female Founder World resource roundup ⁠⁠https://femalefounderworld.beehiiv.com⁠⁠ Become a Business Bestie subscriber: bestie.femalefounderworld.com Download Adobe Express: ⁠⁠https://www.adobe.com/express/⁠⁠ ⁠⁠https://apps.apple.com/us/app/adobe-express-ai-photo-video/id1051937863⁠⁠ https://play.google.com/store/apps/details?id=com.adobe.spark.post&hl=en_CA&pli=1 Learn more about your ad choices. Visit megaphone.fm/adchoices

Launderette founder Ireland McCaughey is on the Female Founder World show with Jasmine Garnsworthy. She saw a $40B opportunity for the modern laundromat last year, and since then has created the viral laundromat that’s become an NYC staple. Ireland put together the financials she needed for the business, got pitching to investors and lenders, and has been off to the races ever since.  In this episode Ireland shares the capital needed to start her business and how she got it, how she’s personally managing her finances as an early stage founder, and how she’s thinking through next steps for Launderette.  LINKS  Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Download Adobe Express: ⁠https://www.adobe.com/express/⁠ ⁠https://apps.apple.com/us/app/adobe-express-ai-photo-video/id1051937863⁠ https://play.google.com/store/apps/details?id=com.adobe.spark.post&hl=en_CA&pli=1 Learn more about your ad choices. Visit megaphone.fm/adchoices

Elise Swopes is on Female Founder World with Jasmine Garnsworthy. Elise was one of the original creators on Instagram. She's an artist, and turned that skill into a career as a full time content creator, eventually taking her community building skills on to a full time dream role at Adobe.  In this episode Elise talks about her strategies to build viral content, both as a creator and as a brand, how she recommends building partnerships, and how to protect your creativity.  LINKS  Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Download Adobe Express: https://www.adobe.com/express/ https://apps.apple.com/us/app/adobe-express-ai-photo-video/id1051937863 https://play.google.com/store/apps/details?id=com.adobe.spark.post&hl=en_CA&pli=1 Learn more about your ad choices. Visit megaphone.fm/adchoices

Betches co-founder Aleen Dreksler is on Female Founder World with Jasmine Garnsworthy. While in college, Aleen and her roommates saw a trend for “bro content” online, and started a blog for the women’s version. Their blog, Betches, grew into a massive media empire with millions of fans, and was acquired in 2023 for up to $54M.  In this episode Aleen tells us how she built Betches with her cofounders, advice for building something that can be acquired for millions, what's shifted in digital publishing and content, and the copy-paste strategy you can use for securing big partnerships. LINKS  Get the Female Founder World resource roundup ⁠https://femalefounderworld.beehiiv.com⁠ Become a Business Bestie subscriber: bestie.femalefounderworld.com Download Adobe Express: ⁠https://www.adobe.com/express/⁠ ⁠https://apps.apple.com/us/app/adobe-express-ai-photo-video/id1051937863⁠ https://play.google.com/store/apps/details?id=com.adobe.spark.post&hl=en_CA&pli=1 Learn more about your ad choices. Visit megaphone.fm/adchoices

Register for our free workshop series, Launch Lab Presented by Adobe Express: launchlab.femalefounderworld.com Good Girl Snacks co-founders Yasamin Bakhtiar and Leah Marcus are on the Female Founder World show with Jasmine Garnsworthy. If you’re a gen z or millennial woman on TikTok, you probably have seen Hot Girl Pickles. The founders Yasaman⁠ and ⁠Leah⁠ bootstrapped this brand with next to nothing, and have become masters of attention-hacking. They’re only a couple of years old and have spent $0 on ads, and already: * The world's most famous influencers post about them * Best-selling pickle brand at Erewhon * 10,000 pickle jars sold in first year of business DTC (yep, people ordered heavy, expensive PICKLES on the internet just to be a part of this brand) * Forbes 30 Under 30 * Reach 2.5 million accounts monthly on Instagram * Deal with a big retailer launching soon * Partnered with Revolve Fest at Coachella * Participated in or hosted nearly 20 successful events Learn more about your ad choices. Visit megaphone.fm/adchoices

Nisha Dua from BBG Ventures is on the Female Founder World podcast with Jasmine Garnsworthy. Nisha is a venture capitalist whose firm has invested over $150 million in women-led startups like Starface and Spring Health. She spends her days looking into startups, founders, and deciding whose worth backing. She shares what what makes a business and a founder investible, where investors are putting their money right now, and what a post-AI future will look like for entrepreneurs. LINKS Register for Launch Lab: https://www.femalefounderworld.com/launch-lab  Get the Female Founder World resource roundup ⁠https://femalefounderworld.beehiiv.com⁠ Become a Business Bestie subscriber: bestie.femalefounderworld.com Download Adobe Express: ⁠https://www.adobe.com/express/⁠ ⁠https://apps.apple.com/us/app/adobe-express-ai-photo-video/id1051937863⁠ https://play.google.com/store/apps/details?id=com.adobe.spark.post&hl=en_CA&pli=1 Resource recommendations: https://www.granola.ai/ and https://character.ai/ Learn more about your ad choices. Visit megaphone.fm/adchoices