FIR #516: Your New Shadow Website

from The FIR Podcast Network Everything Feed · host Shel Holtz

The Economist has gone public with an experiment: it has created a shadow website featuring an AI-friendly version of its front-of-paywall content. The idea is to improve the odds of this content surfacing in AI answers and responses to AI queries. It's based on a new standard, llms.txt, which has been described as the robot.txt of AI. What does this mean for communicators? Neville and Shel break it down in this short midweek episode.Continue Reading → The post FIR #516: Your New Shadow Website appeared first on FIR Podcast Network.

Episode metadata supplied by the publisher feed · Published Jun 2, 2026

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FIR #516: Your New Shadow Website

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