FIR B2B #137: Invoca CMO Dee Anna McPherson on Building Strong Customer Advocacy Programs

Invoca CMO Dee Anna McPherson has been at several companies that defined new categories of technology and customer advocacy was always part of the success formula. She shares her thoughts on how to build successful advocacy programs.

Episode metadata supplied by the publisher feed · Published May 8, 2020

Embed this episode

Attribution link and audio player

NOW PLAYING

FIR B2B #137: Invoca CMO Dee Anna McPherson on Building Strong Customer Advocacy Programs

0:00 19:17

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

No similar podcasts found.

Frequently Asked Questions

How long is this episode of For Immediate Release Podcast?

This episode is 19 minutes long.

When was this For Immediate Release Podcast episode published?

This episode was published on May 8, 2020.

Can I download this For Immediate Release Podcast episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!