FIR B2B #151: How Akamai Rebuilt its Massive Corporate Website and Drove Engagement

Annalisa Church recently led a massive overhaul of the Akamai website, which boasts with more than 1,200 pages in English covering 18 different products. The result has been a spike in customer engagement, with one million monthly visitors, almost two-thirds of whom become customers. Learn her secrets.

Episode metadata supplied by the publisher feed · Published Oct 26, 2021

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FIR B2B #151: How Akamai Rebuilt its Massive Corporate Website and Drove Engagement

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