FIR B2B #158: Anna Griffin on Marketing in Uncertain Times

Difficult economic times shouldn·t be an excuse for marketers to hunker down and tend to low-value tasks like decorating the website, says veteran B2B marketer Anna Griffin, who recently joined Commvault. Take advantage of a downturn by leaning in and focusing on customers so that the company can craft a message that·s more relevant to their needs.

Episode metadata supplied by the publisher feed · Published Mar 6, 2023

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FIR B2B #158: Anna Griffin on Marketing in Uncertain Times

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