FIR B2B #21 -

The New York Times? David Brooks has pointed out that the content of French satirical newspaper Charlie Hebdo could never be published on American university campuses because of political correctness. Does the tragedy have lessons for how we govern speech within our organizations?...Employee ddvocacy is the low-hanging fruit of word-of-mouth marketing, yet many companies don?t have formal programs in place or under-support the ones they do. This may be the year that advocacy finally gets the attention it deserves. Special Guest Paul Salvaggio from Backbone Media takes us behind the scenes of the ambitious collection of 100 digital marketing predictions his team put together at the end of 2014 and explains its surprising ROI.